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Privacy policy

Last updated: 02/09/2026

This Privacy Policy explains how [Derbyshire Bird Tours] (‘we’, ‘us’ or ‘our’) collects, uses, stores and protects your personal information when you visit our website, use our mobile application, make a booking, purchase our goods or services, or contact us.

1. Who we are

[Derbyshire Bird Tours] provides guided bird-watching walks in the United Kingdom. We are the data controller responsible for your personal information covered by this policy.

Our contact details are:

  • Derbyshire Bird Tours: [Business name]

  • stewart@derbyshirebirdtours.com: [Email address]

  • 9 Newton Close, Belper, Derbyshire, England. DE56 1TN: [Business address]

2. Personal information we collect

Depending on how you interact with us, we may collect and use the following information:

  • your name;

  • your email address;

  • your mobile telephone number;

  • details of your bookings, purchases and payments;

  • messages or other information you send to us; and

  • technical information about your use of our website or app, such as device, browser and usage information, where this is collected by our service providers or through cookies and similar technologies.

We do not store your credit or debit card information or bank account details. Payments are processed by relevant third-party payment providers, such as the payment provider made available through our website or app. Those providers may collect and process payment information under their own privacy policies and terms.

3. How we collect your information

We may collect personal information when you:

  • visit or use our website;

  • download, register with or use our mobile application;

  • create an account or submit a booking;

  • purchase goods or services;

  • contact us by email, telephone, through the website or through the app; or

  • subscribe to receive marketing communications, where applicable.

Our website and app are provided using Wix, and our app is distributed through the Apple App Store and Google Play. Wix, Apple and Google may process personal information in connection with providing their platforms and services. Please also review the relevant privacy information provided by those organisations.

4. How we use your information

We use your personal information to:

  • process and manage bookings;

  • provide guided bird-watching walks and other goods or services;

  • process payments through our payment providers;

  • send booking confirmations, receipts, reminders, updates and other service messages;

  • contact you about changes, cancellations, safety information or other matters relating to a booking;

  • respond to enquiries and provide customer support;

  • administer and improve our website, app and services;

  • maintain business records and comply with legal and accounting requirements;

  • help prevent fraud, misuse and security incidents; and

  • send marketing communications where you have consented to receive them or where we are otherwise legally permitted to do so.

5. Our lawful bases for using your information

Under UK data protection law, we rely on one or more of the following lawful bases:

  • Contract: where processing is necessary to take a booking, provide a service, process a purchase or manage our relationship with you.

  • Legal obligation: where we need to keep records or disclose information to comply with the law.

  • Legitimate interests: where processing is reasonably necessary to operate, secure and improve our business, provided that our interests do not override your rights.

  • Consent: where you have given permission, for example to receive certain marketing communications or to accept optional cookies. You may withdraw consent at any time.

6. Marketing communications

We may send you information about our walks, events, products or services where we have a lawful basis to do so. You can unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us. Service messages relating to bookings or transactions are not marketing communications and may still be sent where necessary.

7. Who we share your information with

We may share relevant personal information with trusted service providers where necessary to operate our business, including:

  • Wix, which provides our website and app-related services;

  • payment service providers that process payments;

  • email, messaging, hosting, booking, customer-support and technology providers;

  • professional advisers, such as accountants, insurers or legal advisers; and

  • public authorities, regulators or law-enforcement bodies where we are legally required to do so.

We only share information that is reasonably necessary for the relevant purpose. We do not sell your personal information.

8. International transfers

Some of our service providers may process personal information outside the United Kingdom. Where this happens, we will take appropriate steps required by UK data protection law to protect your information, such as relying on an adequacy decision or using appropriate contractual safeguards.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business and financial records, resolve disputes, enforce agreements and meet legal, accounting or insurance requirements.

When information is no longer required, we will securely delete it or anonymise it. Our specific retention periods may vary depending on the type of information and the reason it was collected.

10. Cookies and similar technologies

Our website and app may use cookies, software development kits and similar technologies to provide essential functionality, remember preferences, understand usage and improve our services. Some technologies may be provided by Wix or other service providers.

Where required, we will ask for your consent before using non-essential cookies or similar technologies. You can manage cookies through your browser settings and, where available, our cookie-management tool. Disabling certain cookies may affect how the website or app works.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no online service can be guaranteed to be completely secure, so you should take care when choosing and protecting any account passwords.

12. Your rights

Subject to legal conditions and exemptions, you may have the right to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to erase your information;

  • ask us to restrict how we use your information;

  • object to processing based on legitimate interests, including certain direct marketing;

  • ask us to provide information you supplied to us in a portable format; and

  • withdraw consent where processing is based on consent.

To exercise a right, please contact us using the details in section 1. We may need to verify your identity before responding. We will normally respond within one month, although this may be extended where permitted by law for complex or multiple requests.

13. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter. You also have the right to complain to the UK Information Commissioner’s Office (ICO), which regulates data protection in the UK.

Information about making a complaint is available on the ICO’s website at [URL]>

14. Children’s information

Our services are not directed specifically at children. We do not knowingly collect personal information from children without appropriate involvement or consent from a parent or guardian where this is required. If you believe that a child has provided us with personal information inappropriately, please contact us.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal obligations. We will publish the updated version on our website and app and revise the ‘Last updated’ date above.

Before publishing this policy, replace the bracketed details and check that it accurately reflects the Wix features, payment providers, cookies, marketing tools and retention practices used by your business. You may also wish to obtain independent legal advice.

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